About us

F&B LIFESTYLES is an extension of the parent company NEW HE AND SHE GARMENTS. The company was formally established in 2013 and it has multiple physical stores across Gujarat.

Throughout the years of experiences and understanding the fashion for men, we initiated to take a step further to build a brand specially crafted for men.

F&B lifestyles the brand is inspired by us, the new generation; who are unapologetically themselves.
the ultimate destination for modern men seeking quality, comfort, and style in their fashion choices.

we firmly believe that fashion should be accessible to all, without compromising on the exceptional quality
and craftsmanship of our clothing. Collaborating with renowned designers and manufacturers.

We are here to change the way our teenagers and young adults look at fashion. Fashion is not just about fancy outfits its so much more. Our brand is solely for the upcoming trendsetters, tastemakers & avant-garde young men.

We are one-upping our competitors by providing premium garments & quality finishing with a cutting edge design so it's so evident when you compare us with anyone.

We continue the journey on becoming the most desired Menswear brand in India and evolving & innovating every day whilst keeping our fashion culture in Mind.